- Find your full performance potential – challenge yourself today! -


Performance Activation, Inc. exists to create positive and lasting change in our clients’ lives. We strive to positively affect their overall performance mindset and capabilities.  Our team of elite military, professional sport, non-profit, and business leaders will provide specialized consulting services for individuals, teams, and organizations to increase your mission success. We deliver high-performance solutions for select corporate, sports, and government clients needing unique results. Performance Activation, Inc. is a Service Disable Veteran Owned small business founded and guided by concepts creating the same high-performance success experienced by top-tier Special Operations Force military units, elite sports teams, and top-shelf global corporations.

Each member of the Performance Activation team is carefully selected because of their unique experience, talents, and unwavering passion to serve. The team that supports your project has lived the challenges and is sharing those experiences to help you increase your desired value proposition.


The founder:

Performance Activation, Inc. was founded by its President and CEO, Pete Naschak. Pete retired from the U.S. Navy SEAL Teams after a 21-year career, where he held various operational and leadership positions, lived overseas, and participated in military contingency operations throughout the world. Throughout his military and post-military careers, Pete has had direct experience and involvement with strategic planning, specialized training, and individual and team development in high-performance, high-demand, and austere environments. After retirement, Pete finished a Master of Science degree in Global Leadership, a qualification as a Project Management Professional (PMP), and a certificate in Global Business Management and Strategy. In addition, Pete holds a Master of Science degree focused on change leadership and resilience through a specialized joint University of Oxford and HEC Paris program. Pete’s research centers on team resilience concepts; specifically, a novel discovery of how non-leaders can influence the team resilience phenomenon. Pete provides specialized consulting services including product development, individual and team performance initiatives, and organizational development for top-tier companies, teams, and individuals. Pete is the co-founder and principal of Senaptec, a human sensory performance technology company focused on delivering assessment and training tools for sports, military, medical, and educational entities. In addition, he volunteers for various non-profit entities including his past experience as President of the Board of Directors for the Lone Survivor Foundation (now Operation Red Wings Foundation), which supports injured military personnel and their families suffering from Post-Traumatic Stress (PTSD), Traumatic Brain Injury (TBI), Military Sexual Trauma (MST), and serious combat injury.

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The Team:

When needed, we bring a long list of close associates, partners, and experts from military, sports, corporate, and non-profit backgrounds. Each project is unique, and so is the team that supports your needs. Your holistic solution will involve a team of professionals that continue to perform and lead within their fields of expertise. We are not theorists; we are practitioners that use our skills every day!